🌈 Introducing our New Kids Collection

Big Savings Alert! Get up to 50% OFF — Shop Now!

Big Savings Alert! Get up to 50% OFF — Shop Now!

🎉 Festive Sale Live! Grab your favorites before they’re gone!

🕒 Hurry! Offer ends soon — don’t miss our Seasonal Sale!

🌈 Introducing our New Kids Collection

Big Savings Alert! Get up to 50% OFF — Shop Now!

Big Savings Alert! Get up to 50% OFF — Shop Now!

🎉 Festive Sale Live! Grab your favorites before they’re gone!

🕒 Hurry! Offer ends soon — don’t miss our Seasonal Sale!

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OUR STORY

About Kids Basic

Founded in 2024, Kids Basic was created with one simple vision — to make every baby’s world softer, safer, and full of love. What started as a small homegrown dream has grown into a fast-rising Indian baby brand trusted by thousands of parents. From gentle muslin swaddles and bibs to feeding accessories, pillows, and teethers — each product is made with care, quality, and comfort at its heart. Our philosophy, “No Compromise on Kids’ Comfort,” guides every design, ensuring babies experience the softness and safety they deserve. At Kids Basic, we don’t just sell baby products

🌿ABOUT THE FOUNDERS

Muskan Dhall & Badal Vasudeva

Muskan Dhall and Badal Vasudeva, the Co-Founders and CEOs of Kids Basic, share a common belief—that baby care should be built on love, trust, and uncompromised quality.

Together, they combine creativity and strategic vision to shape a brand that understands both the emotional and practical needs of parents. Muskan leads with her passion for product design and baby comfort, while Badal drives innovation, growth, and operational excellence. Their partnership has made Kids Basic a name synonymous with premium quality, heartfelt design, and everyday care for little ones.

Founder 1
Founder 2
Vision

Vision

To become a globally loved baby essentials brand that brings comfort, safety, and joy to every child’s early years — creating a world where every parent can trust that their baby is cared for with love and quality.

Mission

Mission

To design baby essentials that combine safety, functionality, and aesthetic appeal. To uphold uncompromised quality and softness in every product we make. To support modern parents through reliable, affordable, and beautifully crafted baby care solutions. To innovate continuously while staying rooted in love, comfort, and trust.

Our Promise of Care

Our Promise of Care

Every product we create carries a promise — to protect, comfort, and nurture your little one with the gentlest touch. From the choice of fabrics to the smallest stitch, we pour love, safety, and thoughtfulness into every detail. Because caring for your baby isn’t just part of what we do — it’s the heart of who we are.

Why choose toy time toys & games

Premium, Safe & Thoughtfully Curated Toys

We carefully select every product to ensure it meets high standards of safety, durability, and educational value for growing children.

Over 10,000 Unique Product Options

From baby essentials to playful learning toys, our vast catalogue ensures you’ll find the perfect gift or everyday item — all in one place.

Free shipping available

Enjoy free delivery on eligible orders, so you get your favourite picks delivered to your doorstep without added cost.

Baby Toothbrushes

3-in-1 silicone toothbrush set for safe and fun oral care.

Baby Sleep Essentials

Everything your little one needs for a cozy and restful sleep, from blankets to comforters.

Baby Feeders & Nibblers

Safe and easy-to-use feeders that encourage self-feeding and make mealtimes hassle-free.

Baby Teethers & Soothers

Soft and durable designs that ease teething pain while keeping babies engaged.
Trusted by Moms & Dads Across India

What Parents Are Saying ❤️

Our products are loved by parents for their quality, safety, and comfort. From baby pillows to pacifiers, every item is designed to make parenting easier and babies happier. Here’s what our happy customers say:

More Products

Riya Malhotra – Homemaker

Caring Mom

These bibs are soft, absorbent, and easy to wash. My baby stays clean during feeding, and I love the cute designs!

My Store
KIDS BASIC Unique Ideas New Born Baby Multipurpose Polyester Diaper/Mother Bag with Holder Diaper Changing Multi Compartment
Rs. 1,153.00

Pooja Sharma – Homemaker

Loving Mom

The hankies are super soft and gentle on my baby’s skin. Perfect for everyday use and easy to wash.

My Store
KIDS BASIC Premium Muslin Baby Hanky - Ultra Soft, Absorbent, Multipurpose Cloth for Newborns & Infants Set of 3
Rs. 228.00

Priya Mehta – First-time Mom

Caring Parent

This pillow provides the right support and my baby sleeps peacefully. The detachable cover is so convenient!

Stay connected with Kids Basic and explore our latest baby products, style inspirations, and happy customer moments!

Follow Us on Instagram ✨

Discover real stories from parents, adorable baby moments, and behind-the-scenes of our collections. Use KidsBasicMoments to get featured on our page.

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